Merlin Intensifies Federal Government IT Solutions Approach and Launches New Brand Identity

New identity reflects innovative approach to showcase industry-leading IT solutions ensuring federal agencies fulfill their mission objectives

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Vienna, Va., February 8, 2010 – Merlin International, the leading IT solutions provider to the U.S. Federal Government today announced the unveiling of a new corporate identity in conjunction with the launch of its redesigned website.

The new brand and website catapult the company’s sales and marketing efforts to new heights, aligning Merlin’s brand with its position as the leading federal IT solutions provider. The company’s new website features enhanced functionality, stronger content and important solution messaging around areas that are top of mind with federal government CIO’s today.

“Merlin’s hundreds of federal clients rely on us to deliver mission critical IT solutions every day, on time and on budget.  We focused on developing a user friendly website that will enable our customers and partners to easily obtain the information they need all within two clicks allowing Merlin to more effectively communicate messaging around our identified federal IT solution areas,” says John Trauth, President, Merlin International. “Our revamped corporate look distances us from the pack while also maintaining our heritage and reputation as the leading federal IT solutions provider.”

Crucial federal IT solutions that Merlin offers include cyber security, dynamic data center, full motion video, business process management, disaster recovery and continuity of operations plans, mobility solutions, service oriented architecture, virtualization, infrastructure optimization and application performance management.

Merlin, which is based in Englewood, Colo., and houses its federal operations in Vienna, Va., also has a wide portfolio of contract vehicles to offer its government clients a quick response to their acquisition needs.

Merlin hired federal marketing veteran Lou Anne Brossman, of Virtual Marketing, LLC (www.virtualmarketingteam.net) to serve as their Virtual Vice President of Marketing and to drive this new brand identity as well as manage all advertising, public relations, lead generation, partner marketing and event/tradeshow efforts for the company.

“I am very excited to serve as Merlin’s VP of Marketing and to drive their forward thinking marketing initiatives. With this new brand identity and renewed marketing focus, I look forward to working with Merlin and their partners in delivering expert marketing  programs showcasing Merlin’s federal IT solutions that enable the federal government to better serve both their missions and their constituents,” said Lou Anne Brossman, President, Virtual Marketing.

Contact:
Lou Anne Brossman
Merlin International
703.752.8360
louanne@virtualmarketingteam.net